Since CES there has been a lot of buzz over Cisco’s Videoscape solution. The idea that content can be converged from multiple sources on multiple devices is not a new one, but a company with the reach of Cisco would be able to make a more than competitive run at such an endeavor. Blending web content with more traditional provider content is the way service delivery seems to be moving, but why is Cisco the one to take us there?
At a time when TVs are coming with platforms like Google TV, and Netflix integrated, as well as the ability to install a cable card in place of a set top box, Cisco will need to push more consumer electronics producers to integrate their Videoscape solution into TVs. With Cisco’s set top box business already hurting, successfully landing Videoscape with service providers and consumer electronics companies could give the home video sector new life for Cisco.
From a consumers point of view Videoscape has a lot to offer, being able to watch service provider delivered content on a tablet or phone is a big win, and being able to experience web delivered content at home seamlessly with traditional content could make the difference. Currently to switch from my set top box to my OTT box is a bit of a hassle, but to have it all work seamlessly would be a winning feature that could set Cisco apart from their competition. Ultimately the user experience is what would have to set this product apart from others like it.
From a service provider perspective Videoscape becomes a bit trickier. First it has to be integrated into the systems existing architecture (no small order) and then marketed to the customers, a big upfront expense. But this could potentially be offset with the advent of new advertising and sales revenue streams Cisco is more than implying in their sales pitch to service providers. The big question becomes if the services providers see the value in what Cisco is trying to sell them.
With the ever increasing fees being charged to service providers by the content providers, coupled with the ever growing catalog of web content the current model of traditional video delivery will soon become unsustainable. Cisco seems to be the first to be positioning themselves with a product to help service providers bridge the gap, but I’m sure they won’t be the only ones for long.
#Mobile #Games
